the hearts and
minds
Dotwise does more than collecting metric data. We decode human behavior by understanding both the hearts (emotional feelings) and minds (rational thinking) of consumers to help your brand connect on a deeper level.
Capturing both dimensions is critical as consumers do not make decisions on logic or emotion alone. The mind governs practical utility, price sensitivity, and functional expectations – the reasons people use to justify a purchase. The heart drives the irrational biases, identity alignment, and emotional trust that ultimately trigger the transaction.
By analyzing both, we help you build products and services that work flawlessly and brands that people love deeply.
what we found:
stability over prosperity for retirement.
When it comes to retirement planning, do consumers listen to their hearts or minds more? That’s a core question many companies in the financial sector seek to answer to inform their marketing and communications strategy.
Our insights study revealed that Asian consumers generally lean toward prioritizing peace of mind and stability over massive wealth growth, though inflation and high living costs present constant challenges.
This explains why cash is still king in the hearts of most Asian consumers, with traditional bank deposits making up a large portion of their liquid assets for retirement.