the pulse of
our work
Welcome to the Dotwise newsroom, where you will see some of our latest projects. Here you’ll find our newest proprietary studies, company milestones, and expert commentary to help you navigate complex consumer behaviors and emerging market shifts.
the latest: Staying young with old traditions.
Our research capabilities extend far beyond the commercial landscape, reaching deep into the vital work of cultural preservation. We believe that the same advanced methodologies used to decode modern consumer behaviors can also safeguard heritage, traditions, and community identities.
Most recently, our specialized research team worked on the ground with local communities, universities, and NGOs to understand public perceptions and social impacts of the Intangible Cultural Heritage (ICH) of Hong Kong. This research program covering key ICH events, like the Cheung Chau Jiao Festival and Tai Hang Fire Dragon Dance, provided stakeholders with actionable, data-driven frameworks that protect the past while ensuring cultural initiatives remain sustainable and impactful for future generations.
bringing together cultural and commercial insights
Understanding the deep-rooted cultural narratives that shape societies allows us to bring unparalleled depth to our commercial insights. The trend of “staying young with old traditions” presents great marketing opportunities for brands to connect deeply and meaningfully with consumers, especially the Gen-Zers.
from a recent study: borrowing money no longer a major social taboo
Is borrowing money still viewed as a negative in today’s society? This is one of the key questions we explored in a recent project. What we learned is that borrowing is no longer a major social taboo primarily due to economic necessity, the normalization of credit products, and a cultural shift toward open financial communication. Especially among Gen-Zers, borrowing has shifted from being viewed as poor personal budgeting to a useful tool for achieving important life milestones and even once-in-a-lifetime experiences, such as attending an overseas concert, flying in first class, and skydiving.
true insight traveling across industries
The destigmatization of debt significantly alters how brands should communicate and promote products and services. This learning presents an opportunity to, not only the personal finance industry, but also all the others, to connect with the younger generation through lifestyle and aspiration alignment