meet the
founders
the founder and futurist
Daniel Shum
Dotwise was founded by an industry veteran, Daniel Shum, with over two decades of consumer research and trend spotting expertise. He was the former Regional Vice President of Consumer Insights and Strategic Foresights for The Walt Disney Company in Asia for 13 years. Prior to that, he was the Managing Director for the Hong Kong and Taiwan offices of Research International (part of Kantar/WPP) for almost a decade.
As an experienced trend spotter, Daniel prides himself in his trend forecasting skills, supported by his deep consumer knowledge and cultural insights from living in various cities across Asia, including Hong Kong, Shanghai, Singapore, and Taipei.
the insight advocate
Rachel Tse
A seasoned insight specialist and strategic planner with
over 15 years of hands-on experience, Rachel Tse is the Insight Director of Dotwise. Her wealth of consumer insight experience from working on the client side (South China Morning Post) as well as in research, advertising and design agencies (e.g. Wirthlin Worldwide / Harris Interactive, Bates Advertising, DDB) spans a wide range of industries, from FMCG to banking and finance to media and publishing.
In the AI era, Rachel brings to each project what tech cannot replicate: a deep understanding of the hearts and minds of consumers through a multicultural and multigenerational lens.